News

Endless Possibilities on the Table for Freeform® following Autumn Shows

October 7th 2018

Exhibiting simultaneously at Maison & Objet in Paris and for the first time at Top Drawer in London, the award-winning Freeform® brand unveiled a fresh new look with an inspired tabletop accessories collection.

The brand now incorporates several elements including Connect and Duo, which come together in form and colour for no end of mix and match options which are simple, smart and fun. Head of Sales for Freeform®, Gary Archer said “We were delighted with the reaction of visitors at both shows to the new Freeform® brand. Our brand positioning ‘Transform your Table’ coupled with the innovation in shape, function and flexibility were particularly well received.”

“Following the success of the autumn shows,” continued Gary, “we are already looking forward to, and planning, a strong presence at Maison & Objet in Paris in January and at Ambiente in Frankfurt in February.”

Transform your Table with Freeform® at Top Drawer, London

September 7th 2018

Exhibiting for the first time at Top Drawer, Freeform® will unveil a fresh new look to the UK market with an inspired tabletop accessories collection.

Underpinned by our brand ethos, Simple, Smart, Fun, Freeform offers distinctive styling options to totally transform the table.

Two ranges – Duo and Connect – come together in colour, shape and functionality to offer the ultimate in mix and match.

Duo, featuring a range of reversible faux leather placemats and trays in a variety of shapes and sizes, ingeniously teams up with Connect, a highly functional and flexible mat/trivet in two shapes made with quality faux leather on one side and a heat resistant cork reverse for hot items and an alternative look.

Freeform® will be showcased on stand H-C23 at Top Drawer which takes place from 9th to 11th September, at Olympia, London.